Not exactly. The bunnies are employed in exactly the same way as most people are employed. They sign up to do a job in return for getting paid. With a cult or a religion, the giving is often for an intangible, variable or hoped for, reward. As such they are both based upon faith rather than transactions.
Your idea is still different from a religion in that it offers a potential reward that is tangible but is perhaps more akin to a pusher giving out free samples than a cult as such.
Look on this more as a bit of fun with semantics, though, not as an implied criticism